Born Bred accepts cryptocurrency payments ranging from creative to crypto

Born Bred Talent, which recently launched Born Bred Creative as a creative agency branch, will begin accepting all major crypto currencies as payment on October 31.

Clare Winterbourn, founder and director of Born Bred Creative and Born Bred Talent, told AdNews that interest in the alternative payment method has been promising.

"We have only made this information available to a small number of our clients prior to the launch, with approximately 25% of those taking advantage of the opportunity with enthusiasm," says Winterbourn.

“As a result of launching publicly this week, we are projecting to have the number of crypto-based clients increase quite rapidly and expect this to continue to grow steadily over time.”

New Zealand band SIX60 is the agency's foundation client under the new offering, having paid Born Bred's service fee in ethereum. SIX60 enlisted the help of Born Bred Creative's expert team to create a viral moment on social media, with a particular emphasis on TikTok.

Ji Fraser, the band's guitarist, believes the cryptocurrency option demonstrates Born Bred's innovative spirit.

“As artists and a band, we always embraced the technology that keeps us as accessible to as many fans as possible. From selling our first album on Facebook to doing TikTok’s first global live-stream concert, we seek innovation,” says Fraser.

“Born Bred’s embracing of crypto, along with their innovative creative strategies, shows the same spirit.”

Winterbourn says the "integration of crypto currency" is another step in the evolution of the business she started four years ago, with the first crypto-campaign already underway.

"As an agency, our top priority has always been to showcase and leverage the power of social media by harnessing the perfect combination of creative thinking, strategy, and execution," says Winterbourn.

"This new offering raises our visibility, simplifies access and transactions for those who use cryptocurrency, and allows our clients and talent to use and expand their crypto portfolios while we execute best-in-class campaigns."

According to Winterbourn, traditional payment methods vary and are tailored to each client.

"We frequently work on larger campaigns with a strategy for each set of objectives and goals, while tailoring a completely new strategy to each new campaign or moment we are pursuing, rather than rolling over a basic retainer plan, as every objective requires a completely different creative approach."

Born Bred Talent collaborates with some of the world's most talented individuals, including The Inspired Unemployed (three million followers) and TikTok superstar Sarah Magusara (17 million followers). Napoleon Perdis and boohoo are among Born Bred Creative's early clients.

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