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Photos surfaced on Thursday of the racist slide shown at an internal Red Bull meeting that sparked the firing of three top executives earlier this week. The slide shows a distorted map from the viewpoint of an ignorant US consumer. “America!!! We’re #1!!!” is emblazoned across the United States, while an arrow pointing to the …
Photos surfaced on Thursday of the racist slide shown at an internal Red Bull meeting that sparked the firing of three top executives earlier this week.
The slide shows a distorted map from the viewpoint of an ignorant US consumer. “America!!! We’re #1!!!” is emblazoned across the United States, while an arrow pointing to the Caribbean says “cruise ships go here.” Canada to the north is labeled “Uninhabited.” Mexico and South America are marked “coffee comes from here I think.”
Across the Atlantic, Europe is labeled “p—ies” and Africa is marked “zoo animals come from here.” Farther east, the Middle East is labeled “evil doers” with an arrow pointing to the region saying “bombs go here.” Russia is “Communists,” while China was labeled “they make our stuff.” Japan has an arrow pointing to it, saying: “TVs and cameras.”
Australia was labeled “kangaroos” and Antartica was “cold.” An oblong landmass that could be Greenland or the Arctic Circle is labeled “Santa!”
Employees complained to Red Bull’s human resources about the map, but nothing came of it, according to earlier reports. The leaked slide comes after more than 300 Red Bull staffers signed a June 1 letter to company leaders to protest what they called the brand’s “public silence” regarding the Black Lives Matter movement.
But two executives blamed internally for the leak of the June 1 letter were let go, the company has confirmed, including Stefan Kozak, chief executive of North America for the Austria-based company, and Amy Taylor, North America president and chief marketing officer. Both had lobbied in recent weeks for more diversity.
Florian Klaass, the company’s head of global culture and marketing who was responsible for the offensive slide, was also fired.
All three were told they were losing their jobs on Monday, Business Insider reported. Klaass, who presented the controversial slide at a meeting of Red Bull’s US culture marketing team in Detroit in February, had been warned not to do it by US colleagues.
In a statement provided to The Post on Thursday, Red Bull suggested that Klaass’ job was eliminated because it is refocusing its culture activities including “discontinuing” many them.
“We reject racism in every form, we always have, and we always will,” the board said in a statement. “Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person – no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”