marketing

Boeing’s troubled 737 MAX is expected to take flight again next week — but in an apparent rebranding move, some airlines are already trying to hide the name. The jetmaker first slapped the

The South African unit of Unilever will set up an advisory board and a diversity committee after apologizing for a hair care ad it admitted was “racist,” the consumer group said Friday. The advertisement by its TRESemmé brand, was posted on drugstore Clicks website last Friday, and described images of black women’s hair as “frizzy …

Fanatics, which runs the sports merchandising for all the pro sports leagues, has just acquired the largest maker of college sports caps in a deal that’s saved 200 jobs from the coronavirus pandemic. The Jacksonville, Fla., firm said Tuesday it has purchased the cap-making operations of Top of the World, a $100 million company that …

Apple is putting its longtime marketing boss out to pasture. Phil Schiller, who has been with the company since 1987 and was a trusted lieutenant of Steve Jobs, is departing his role as senior vice president of worldwide marketing and will instead be an “Apple Fellow,” the company said in a blog post. Schiller will …

The dairy industry has a familiar question for you: “Got milk?” Six years after the popular tagline was retired, “Got milk?” ads are back. A dairy industry-funded group is reviving the campaign, hoping to prolong the boost milk has gotten during the pandemic. US milk sales have been in freefall for decades as choices grew …

Photos surfaced on Thursday of the racist slide shown at an internal Red Bull meeting that sparked the firing of three top executives earlier this week. The slide shows a distorted map from the viewpoint of an ignorant US consumer. “America!!! We’re #1!!!” is emblazoned across the United States, while an arrow pointing to the …

Red Bull employees leaked an image of a slide from a February marketing meeting that some workers deemed offensive and “racist” amid heightened tensions at the caffeinated beverage giant. The slide showed a repurposed map meme that described India as “call centers,” China as “they make our stuff,” and Africa as “zoo animals come from …