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Anheuser-Busch faces a boycott of its Bud Light beer

Bud Light's left-wing management have provoked widespread consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who poses as a euphoric 'transgender' female, according to multiple business leaders.

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience,” said Jeff Fitter, the owner of Case & Bucks, a bar in Barnhart, Missouri. According to, his sales of Bud Light and other beers held by the Dutch business Anheuser-Busch have decreased by nearly 40%.

The report continued:

Bud Light normally outsells rival products Miller Lite and Coors Light 25 to 1 at Braintree Brewhouse in Massachusetts, a sprawling sports bar just outside Boston.

Eighty percent of Bud Light drinkers ordered something else this week, Brewhouse owner Alex Kesaris said — while the 20% who did order Bud Light “weren’t on social media and hadn’t heard yet” about its new transgender pitch person.

In Missouri, TV station reported:

This week’s scheduled Budweiser Clydesdale appearances have been canceled, according to a statement from Anheuser-Busch.

Local Budweiser distributor Wil Fischer Distributing decided to cancel all of the Springfield Clydesdale showings, citing safety concerns for their employees.

The boycott is hurting Bud Light sales, but it may be huge enough to hurt Anheuser-Busch's entire beer sales.
Why Is Everyone Mad at Budweiser? Calls for a Boycott Began
The company sells a variety of beer brands, including Bud and Michelob, as well as several tiny labels, such as "Hammer and Sickle Vodka."
According to Beer Business Daily, a trade newspaper, company sales fell late last week.

By Thursday afternoon, we had reached out to a handful of [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural area … With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets.

Some marketing experts believe the business will make up for lost Bud Light sales by having customers buy another Anheuser Busch beer instead — or forget about the incident in a few weeks.

"It could be a tempest in a teapot... [but] this is probably the biggest controversy we've seen in a long time," Beer Business Daily publisher Harry Schuhmacher told News Business News.

Target retail shops declared a pro-transgender policy in 2016, and the resultant consumer boycott reduced the company's stock worth by up to $3 billion. Target has since distanced themselves from the transgender advocacy campaign. The stock price of the corporation has rebounded, but the self-inflicted wound has harmed its capacity to compete with rivals such as Wal-Mart and Amazon.

Other executives at other companies have recruited Mulvaney to promote their products as well, despite the fact that the alleged "transgender" population is less than one in every 100 Americans.

According to an April 7 article in the New York Post, the executives' choice to name their products around Mulvaney was influenced in part by investor pressure to placate pro-diversity groups:

At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.

HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”

Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.

That top-level pressure comes from Wall Street titans like BlackRock CEO Larry Fink. He informed CEOs in 2018 that he was seeking conformity with elite social preferences known as Environmental, Social, and Corporate Governance. "To prosper over time, every company must not only deliver financial performance but also demonstrate how it makes a positive contribution to society," Fink said.

According to left-wing author Matt Osborne, this polarizing tactic aids the investment class in fragmenting public opposition to their economic goals:

Antifa goons are too busy shouting down women speaking out against “gender identity” encroachments on their sports, spaces, and prisons to take on the [economic] system, anymore. “Human rights activists” [ignore economics to] protest organizations that won’t kowtow to transgender supremacy. “Trans activism” consumes progressive energy, time, and oxygen, purges radical ranks in struggle sessions, yet enjoys an absurd degree of funding compared to any issue space I ever saw in my own “netroots” decade.

Transgenderism contributes to this divide-and-rule policy by shattering Americans' evolved agreement on the two sexes. Instead of debating economic matters, they are forced to fight over a basic issue in society: the diverse and complementary needs and desires of men and women, boys and girls.

So yet, official feminist organizations have not called for a boycott of Mulvaney's wares, despite the fact that she professes to be an adult woman but acts like a happy young girl. Many independent feminists, on the other hand, have mocked and dismissed Maulvaney's claim to be a woman.

Why a Bud Light Boycott in the U.S. Won't Matter

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