Walmart to sell pet insurance as locked-down Americans adopt more animals

The pandemic has prodded millions of hunkered-down Americans into pet ownership — and Walmart wants to sell them insurance.

The largest retailer in the world said Thursday it has partnered with insurance provider Petplan, which offers a 10-percent discount on veterinary bills and is underwritten by Stamford, Connecticut-based XL Specialty Insurance Co.

Walmart’s push into the lucrative pet industry also includes a partnership with Rover, a pet-sitting and dog-walking service in what Walmart is describing as a one-stop shopping experience for pet owners — Walmart Pet Care — which had already included the ability to purchase pet medications at Walmart pharmacies.

As adoption rates soar as a result of the pandemic and more people become pet owners, this was the perfect time to launch expanded services in Walmart Pet Care for our customers,” merchandising vice president Melody Richard said in a statement.

To entice Walmart customers to use the suite of services, Walmart is offering $20 gift cards for their first booking with Rover and another $20 after their fifth booking within six months.

Convincing customers to buy pet insurance could be more challenging, as 98 percent of pets are uninsured, according to Walmart.

Follow us on Google News

Filed under