Leonardo DiCaprio, Kim Kardashian and more ‘freeze’ Instagram to Stop Hate For Profit

Take that, Zuckerberg.

Leonardo DiCaprio, Kim Kardashian, Sacha Baron Cohen, and dozens of other celebrities joined the Stop Hate For Profit initiative and froze their Instagram and Facebook accounts for 24 hours in order to hold Mark Zuckerberg’s tech company accountable.

“I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart – only to take steps after people are killed,” Kardashian, who has 188 million followers on Instagram, wrote in a post on Tuesday evening. “Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be ‘freezing’ my Instagram and FB account to tell Facebook to #StopHateForProfit.”

DiCaprio, 45, and Cohen, 48, posted similar messages to their own accounts before going dark for the day.

Other stars to join the “freeze” include Jamie Foxx, Katy Perry, Demi Lovato, Cara Delevegne, Gwyneth Paltrow, Naomi Cambell, Sebastian Stan, Nick Kroll, Rachel Zoe, Isla Fisher, Natalie Portman, Sarah Silverman, Ashton Kutcher, and many more.

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Stop Hate For Profit, along with the Anti-Defamation League, NAACP, and Color For Change, has a list of demands for Instagram and Facebook in regard to diminishing the spread of racism, violence, hate, and election misinformation.

A petition posted on Stop Hate For Profit’s website asks for the following:

  • Take down groups focused on white supremacy, militia, antisemitism, Islamophobia, and violent conspiracies
  • Increase resources focused on monitoring groups for hate speech and violence
  • Change platform policy to forbid any event page with a call to arms, as highlighted by the Change the Terms coalition.
  • Commit 5% of their annual revenue to an independently administered fund to support initiatives, academics and organizations doing the work to fight against racism, hate and division caused by Facebook’s inaction
  • Ensure accuracy in political and voting matters by eliminating the politician exemption
  • Remove misinformation related to voting that has been debunked by credible fact checkers
  • Prohibit calls to violence by politicians in any format.

The message had already reached more than 500 million people at the start of the freeze.

Facebook did not immediately respond to our request for comment.