Century 21 filed for bankruptcy on Thursday — dooming Sonja Morgan’s fashion line with the New York institution.
The “Real Housewives of New York” star has had a collection since 2014, but just did a deal with the famed designer discount chain to start selling it in its stores. But the 60-year-old bargain chain said this week it’ll go out of business and shutter its 13 locations, shocking analysts and customers alike.
“I found a family there and a home for my collection,” she told Page Six, “All these years I was looking for the right place.”
Morgan said that she felt like the “rug has been pulled from under” her, and she added that she’d turned down other retailers, but “felt safe with [Century 21].”
But Morgan said she’s most disappointed that she’s not going to be able follow through on a plan to take people in need on shopping sprees.
“I was going to be Chief Lifestyle Officer taking people on shopping sprees. Helping people who have gone through a hard time before the pandemic,” she said. Morgan added that the so-called sprees would’ve also been to help “people transition through hard times in their life,” and to provide wardrobes for people who need to “get a leg up on a job interview,” or folks who are “going through a sex change, coming out or coming back from the military.”
She added, “I was going to be helping people at this point in my life — that’s what I was looking forward to. It was going to be soul food to make me feel better on a day-to-day level. It was not just about raising millions. I was just going to go on a day-to-day level with Century 21, and help people with a $500 shopping spree.”
She’s so upset about the situation that the reality star can’t even being herself to go on one last shopping excursion to Century 21 for herself.
“I don’t plan on going to Century 21 for a last [time]. I can’t even bring myself to do that,” she said.