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Bet he wishes he were in a galaxy, far far away right about now. A Lucasfilm executive is feeling the heat after calling “Star Wars” “fake” on social media, which has prompted the space opera’s devout fans to dub him a charlatan and a sellout. The triggering moment occurred Saturday while Matt Martin, the story …
Bet he wishes he were in a galaxy, far far away right about now.
A Lucasfilm executive is feeling the heat after calling “Star Wars” “fake” on social media, which has prompted the space opera’s devout fans to dub him a charlatan and a sellout.
The triggering moment occurred Saturday while Matt Martin, the story group creative executive for the Disney-owned franchise, was answering a Twitter thread about whether non-Disney-sanctioned spinoffs should be regarded as canon.
Martin concluded that fans could accept whatever version they wanted as gospel, but couldn’t hold new creators accountable for not following suit. In 2014, Lucasfilm controversially announced that it would be removing all elements from the expanded universe of “Star Wars” — such as video games, fan fiction books and comics — from the official film mythos moving forward.
However, the Lucasfilm bigwig then blundered by Tweeting, “It’s all fake anyway so you can choose to accept whatever you want as part of the story.”
His heretical statement landed him in the social-media Sarlacc pit.
“Yet another sign that Lucasfilm in its current incarnation sees profit as top priority, storytelling be damned!” tweeted one defender of the Force.
“NOTHING in Star Wars is FAKE,” fumed another of Martin’s flippant fourth-wall breaking. “It’s the creative product of hundreds, sometimes thousands of people and it deserves to be treated with respect, not dismissed as ‘fake.’ Respect your work, dude.”
Another superfan deemed the exec’s argument to be just plain lazy: “Why is this guy allowed near Star Wars oh really it’s all fake Jesus thanks,” they wondered. “We care about the stories and the cannon because we like structured stories and interesting lore that shows consistance. I’m not interested in a Story with no structure.”
One aghast Star Warrior even called for his firing in a Tweet addressed to the franchise’s top brass. “Hey folks, @HamillHimself @starwars @JoinTheForce @Disney @lucasfilm_ltd, when your ‘Creative Exec’ says that your whole franchise ‘is all fake’, it’s probably the time to look for a new person for the role, isn’t it?”
Martin hasn’t yet responded to his social-media torching.
However, he’s not the first “Star Wars” muckety-muck to be eviscerated online by the franchise’s impossible-to-please fans.
“The Rise of Skywalker” director J.J. Abrams was torched on Star Wars Twitter in December after dispelling a popular fan theory about the final film installment.
