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Around the Ohio State campus, C.J. Stroud will be styling and profiling.
The Ohio State quarterback signed a Name, Image, and Likeness agreement with Sarchione Auto Gallery in Canton, Ohio. According to NBC4 in Ohio, while original reports stated Stroud would be driving a $150,000 Bentley Bentayga, the quarterback "changed his mind" and chose a $200,000 Mercedes G Wagon.
Stroud, a redshirt sophomore, reserves the right to modify his decision at any time.
As part of the sponsorship agreement, he is entitled to switch automobiles every 45-60 days, according to ABC6.
The general manager of Sarchione Auto Gallery, Ryan Burton, told the Columbus Dispatch, "When you talk to folks, whether it's in the community or at the game, our brand recognition is what we're building." "Having the finest of the best supporting your brand can only be beneficial."
Burton did not appear to be a one-and-done kind of guy when it came to providing good cars for Buckeyes to drive.
NIL has given top-tier college athletics a fresh lease on life. Whereas in past decades, all but the most ignorant believed that money and material objects — even luxury cars — moved hands, these payments being available to the public has created a vibrant marketplace akin to free agency for the best talent.
Ohio State head coach Ryan Day has stated that he believes it will cost the Buckeyes roughly $13 million per year in NIL deals to maintain a competitive roster.
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As deep-pocketed donors organize collectives to bid for the best players, it would hardly be surprising if this number kept rising.
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