Time to get in “Formation” on your Peloton bike.
Beyoncé has teamed up with the trendy fitness startup to create a series of themed workouts to honor historically black colleges and universities.
The cycling, running, strength, bootcamp, yoga and meditation classes will be a tribute to the annual homecoming celebrations at the schools known as HBCUs, which also inspired Beyonce’s 2019 live album and documentary. They’ll be available on Peloton’s high-end stationary bikes and treadmills as well as its mobile app, the company said Tuesday.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé said in a statement.
The homecoming classes are just the first that the “Single Ladies” singer will help develop through her partnership with Peloton, which has seen use of its home workout products explode during the coronavirus pandemic.
Beyoncé — who is the most requested musical artist among Peloton’s more than 3.6 million members — will work with the New York-based company on “various forms of class curation across all workout disciplines” over the coming months, according to a news release.
Peloton did not immediately disclose any financial terms of its collaboration with the 39-year-old Grammy winner. The announcement nevertheless sent its stock price up about 4.5 percent to $104.47 in premarket trading Tuesday following a 20.3 percent loss Monday.
The partnership also has a charitable component — Peloton will give students at 10 HBCUs free two-year digital memberships by the end of November allowing them to access a library of classes that can be used with or without equipment.
Peloton says it will also recruit students for internships from the schools, which include Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.