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Kim Kardashian is celebrating one year of her shapewear brand. The reality star, 39, has revealed her latest Skims ad campaign ahead of the line’s September 10th anniversary, casting eight of her “biggest fans” in the images. “It’s wild to think that it’s already been one year since we launched Skims,” Kardashian said in a …
Kim Kardashian is celebrating one year of her shapewear brand.
The reality star, 39, has revealed her latest Skims ad campaign ahead of the line’s September 10th anniversary, casting eight of her “biggest fans” in the images.
“It’s wild to think that it’s already been one year since we launched Skims,” Kardashian said in a press release. “I’m eternally grateful for the love and support that our customers have shown both me and the brand. I’ve loved seeing everyone’s photos in Skims and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you. The customers are our inspiration for developing new ideas and collections and there is so much more to come. I can’t wait to share it all and continue to grow our amazing community.”
KKW herself posed in a room filled with shapewear of all designs and colors for the campaign, while her Skims superfans — some familiar to “KUWTK” followers — and celebrities including Addison Rae, Amelia Gray and Delilah Belle Hamlin, Jodie Turner Smith, La La Anthony, Precious Lee and Rumer Willis rounded out the cast.
Kardashian even made special Skims-clad dolls for each of the participants, and sent them exclusive boxes of goodies.
Skims’ first year in business has been record-breaking in many ways. After changing her company’s name from Kimono due to accusations of cultural appropriation, Kardashian quickly went on to make $2 million within a few minutes of her brand going live in September 2019. She has since expanded Skims to offer pajamas, all types of underwear and even face masks during the coronavirus pandemic.
And one year in, it seems she’s just getting started.
