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Emily Ratajkowski dyes her brown hair platinum blond

Emily Ratajkowski is practically unrecognizable. Following in the footsteps of fellow model Kaia Gerber, the brunette bombshell, 29, switched up her look in a major way by dyeing her hair platinum blond. “I did it!!” Ratajkowski captioned a video of her new look, thanking luxury hair care line Kérastase. She’s the face of the brand …

Emily Ratajkowski is practically unrecognizable.

Following in the footsteps of fellow model Kaia Gerber, the brunette bombshell, 29, switched up her look in a major way by dyeing her hair platinum blond.

“I did it!!” Ratajkowski captioned a video of her new look, thanking luxury hair care line Kérastase.

She’s the face of the brand that also posted about her new haircare routine, which includes anti-brass purple shampoo ($35), conditioner ($30) and more blond upkeep products.

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It seems that Emrata’s famous friends are enjoying her new look. Bella Thorne commented with fire emojis, while Victoria’s Secret model Elsa Hosk asked fore “more pics.” However, tons of fans were less than pleased, asking Ratajkowski to reconsider the bold move.

“Plz go back to brunette,” one person said. “You’re better with brown hair,” another wrote. One diplomatic fan said, “Dark suits you more but it’s always nice to have a little change!”

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