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Big Apple’s tourism arm NYC & Company slashes staff as coronavirus toll grows
The lights are out on Broadway — and the city’s biggest booster. The Big Apple’s tourism arm, NYC & Company, has furloughed more than half of its staff as the coronavirus shutdown slams its finances, The Post has learned. The public-private partnership is shelving 77 of its employees — roughly 55 percent of its workforce …
The lights are out on Broadway — and the city’s biggest booster.
The Big Apple’s tourism arm, NYC & Company, has furloughed more than half of its staff as the coronavirus shutdown slams its finances, The Post has learned.
The public-private partnership is shelving 77 of its employees — roughly 55 percent of its workforce — for three months beginning May 1, but will continue to pay for their health benefits, it said.
It receives about half of its funding from advertising, promotions and memberships paid for by private businesses — all of which have been hit hard by COVID-19.
The other half of its funding comes from City Hall, which is keeping its support for the organization flat.
“We are not immune to the effects of COVID-19 and the severe impact the crisis has had on the tourism and hospitality industry,” said spokesman Chris Heywood, in a statement. “Due to a shortfall in private advertising, promotions and membership revenue and the inability to seek federal relief funding…, difficult business decisions had to be made in order to preserve working capital for the tourism recovery efforts ahead.”
