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Reality TV shows help Discovery beat profit estimates amid coronavirus
Chip and Joanna Gaines’ Magnolia Network delays launch amid coronavirus pandemic
Magnolia Network, Discovery’s joint venture with “Fixer Upper” stars Chip and Joanna Gaines, has delayed its launch, originally slated for Oct.4, due to production shutdowns caused by the coronavirus pandemic. The network, which will take over Discovery’s DIY Network after a rebrand, also has unveiled its inaugural slate of original series. It includes eight new …
Magnolia Network, Discovery’s joint venture with “Fixer Upper” stars Chip and Joanna Gaines, has delayed its launch, originally slated for Oct.4, due to production shutdowns caused by the coronavirus pandemic.
The network, which will take over Discovery’s DIY Network after a rebrand, also has unveiled its inaugural slate of original series. It includes eight new unscripted shows — mostly in the home renovation and food space — “Bespoke Kitchens,” “Family Dinner” hosted by Andrew Zimmern, “Restoration Road,” The Fieldhouse,” “Super Dad” starring Taylor Calmus, “Home Work,” “The Lost Kitchen” and “Inn the Works,” about The Oak Knoll Lodge in Big Bear, Calif. They join previously announced “Growing Floret” and “Home on the Road.”
Viewers will be able to sample the 10 series during “Magnolia Presents: A Look Back & A Look Ahead,” a four-hour preview on DIY Network featuring Chip and Joanna, beginning Sunday, April 26.
DIY Network is distributed to 50 million homes across the country, but currently available to approximately 75 million households as part of free preview offerings during the coronavirus crisis.
“Right now, it’s important that we all continue to look out for one another by upholding the guidelines set forth by the experts, leaders and front-line heroes working tirelessly to get us all through this difficult time,” said Chip and Joanna. “With this as our top priority, we’ve decided to delay Magnolia Network’s launch until we can safely resume production. We have an incredible team behind us and we look forward to the days ahead when we can get back to work, telling good stories that encourage, motivate and inspire hope. In the meantime, we are hosting this special preview where we’ll give you a peek into what we’ve been working on and more of what’s to come for this network we’re building!”
The four-hour network preview event will kick off with “a look back” at where it all began: “Fixer Upper” — at its peak, nearly 17 million weekly viewers were tuning in to watch the beloved HGTV series. In the preview, the Gaineses share intimate, never-before-seen footage complete with candid commentary and previously untold stories about their five-year “Fixer Upper” journey.
Leading up to the rebrand, select episodes of “Fixer Upper” will begin airing on DIY in the coming weeks. The total “Fixer Upper” library will remain on HGTV until Magnolia Network’s launch when it will migrate to the new channel.
In the preview, the Gaineses take a look ahead at what’s to come on the forthcoming Magnolia Network, including an exclusive sneak peek at the network’s first slate of original programming. Here are details about all the projects.
“It’s been seven years since we first met Chip and Jo. A shared passion for their work is what first attracted an audience looking for great home renovations, but it was their authenticity, relatability, family focus and zest for life that made America fall in love with them,” said Magnolia Network President Allison Page. “We are so excited to introduce viewers to their next chapter, sharing tales of courage, risk, humor, triumph, failure and rebirth in an effort to celebrate good stories and the people that live them.”
The joint venture has plans to unveil its own direct-to-consumer product at a later date as well.
