More On: marina abramović
Marina Abramović misses ‘humor’ the most right now
Microsoft pulls ad featuring Marina Abramović over conspiracy theory
Microsoft nixed a commercial featuring Marina Abramović after a bogus conspiracy theory surfaced that the performance artist was involved with Satanism. Abramovic had been featured in the advertisement for a Microsoft headset called the Hololens 2 — which allows the user to see digital imagery with the outside world. In the spot, the artist discussed …
Microsoft nixed a commercial featuring Marina Abramović after a bogus conspiracy theory surfaced that the performance artist was involved with Satanism.
Abramovic had been featured in the advertisement for a Microsoft headset called the Hololens 2 — which allows the user to see digital imagery with the outside world.
In the spot, the artist discussed her new mixed reality project and interviewed the CEO of Christie’s auction house.
“I believe that art of the future is art without objects,” says Abramović in the now-deleted YouTube clip.
“This is just pure transmission of energy between the viewer and the artist. To me, mixed reality is this answer.”
The ad, however, garnered 24,000 dislikes amid an online outcry over alleged Satanism, reported first by Artnet.
Conspiracy theorist Alex Jones — who is alleged to have sold bogus coronavirus cures — likely started the outcry when he addressed the conspiracy on his show.
“Would a tech company really want a Luciferian individual like her to be the face of their new mixed reality device because of her art?” he said.
Microsoft quickly succumbed to the pressure and pulled the video.
Abramović became a target of right-wing conspiracies in 2016 after the internet alleged to uncover the artist’s ties to Satanism.
At the time, she defended herself when asked about the ludicrous conspiracy theory.
“I’m outraged because this is taken completely out of my context,” she said at the time.
“Anybody who wants can read my memoirs and find out that [my work] is far away from Satanism.”
