WarnerMedia's new streaming service HBO Max will begin rolling out this week on Amazon Fire TV and Fire tablets, roughly six months after its launch.
WarnerMedia’s new streaming service HBO Max will begin rolling out this week on Amazon Fire TV and Fire tablets, roughly six months after its launch.
The service, which offers original content as well as movies and shows from HBO, Carton Network and Turner Classic Movies, debuted in May for phones and a host of smart TV platforms, but was notably absent from the biggest TV streaming platforms, Amazon Fire TV and Roku. It has yet to launch on Roku.
WarnerMedia did not disclose terms of the deal with Amazon. Both companies had been in negotiations for several months. The deal is an important one for HBO Max, which is trying to keep pace with rivals such as Netflix, Disney+ and Hulu, among others.
HBO Max finished the third quarter with just under 9 million active users. Together, the HBO premium cable channel and HBO Max have 38 million US customers and 57 million worldwide.
Starting Tuesday, the HBO app on Fire devices will automatically update to HBO Max, and users can login with their existing HBO credentials. Current HBO Max customers can access the app on their Fire devices using their existing credentials. New customers can subscribe to the service directly in the app for $14.99 a month.
The app is also available for people who already subscribe to HBO through Amazon Prime Video Channels.