Longtime Netflix exec Cindy Holland replaced by Bela Bajaria in surprise shakeup

One of Netflix’s highest ranking and longest serving executives, Cindy Holland, is leaving the streaming giant.

The Los Gatos, Calif.-based company said late Tuesday that the 18-year Netflix veteran will step down and be replaced by Bela Bajaria, who is being promoted to vice president of global TV.

Holland led the streamer’s foray into original programming and helped turn the DVD-by-mail company into a major force in Hollywood and leader of the streaming revolution.

Bela BajariaAlberto E. Rodriguez

The shakeup marks the first major change under Ted Sarandos, who was recently promoted to co-Chief Executive Officer from chief content officer.

He said Tuesday that the “wanted to simplify the way our content teams operate.”

Prior to the announcement, Netflix’s original TV content portfolio had been split between Holland, who held the title of vice president of original content and oversaw all English-language programming, and Bajaria, vice president of local language originals, who led non-English TV programming.

Now Bajaria will head the entire division, overseeing scripted and unscripted English- and local-language original programming.

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