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Don’t believe what you’ve read: Clint Eastwood isn’t leaving Tinseltown to pursue a career hawking CBD products. The Academy Award-winning actor, producer and director, known for his roles in “Dirty Harry,” “The Good, the Bad, and the Ugly,” and “Gran Torino,” filed two lawsuits in Los Angeles federal court on Wednesday against CBD manufacturers, marketers …
Don’t believe what you’ve read: Clint Eastwood isn’t leaving Tinseltown to pursue a career hawking CBD products.
The Academy Award-winning actor, producer and director, known for his roles in “Dirty Harry,” “The Good, the Bad, and the Ugly,” and “Gran Torino,” filed two lawsuits in Los Angeles federal court on Wednesday against CBD manufacturers, marketers and online retailers who he says falsely claimed he endorsed their products through fake news articles, spam emails and web metadata.
The Hollywood legend, 90, is seeking millions of dollars in damages and a court order that the companies be forced to give up their profits.
The first lawsuit blasts as fake an online interview that had the famous actor claiming that his new role selling CBD offered him “something bigger than movies.”
“This was a really, really difficult decision for me,” Eastwood says in the interview of his decision to leave Hollywood.
The article came with a photo of Eastwood from an appearance on the “Today” show, along with the show’s logo — as well as testimonials about the effectiveness of Eastwood’s CBD line from Hollywood pals Terry Bradshaw, Sam Elliott, Michael J. Fox and Garth Brooks.
“Mr. Eastwood has no connection of any kind whatsoever to any CBD products and never gave such an interview,” the court papers said of the article.
The lawsuit targets three CBD companies — Sera Labs Inc., Greendios and For Our Vets LLC — as being behind the defamatory article.
A rep from Sera Labs told The Post that the company hired a marketing and advertising firm and gave them “strict guidelines” for “specific advertisements they could use” that did not include the use of Clint Eastwood’s name. When Sera Labs learned that the firm was using Eastwood’s “name and likeness” for the ads, they “shut down the ads” and fired the firm.
“Sera’s internal guidelines vividly prohibit using celebrities or false claims in its ads, and it used completely different ads that had been switched out for the Eastwood ad without any knowledge,” the rep said.
Efforts to reach Greendios and For Our Vets were unsuccessful.
Eastwood also sued 10 companies and individuals he says used programming code to insert his name into online search results for CBD products in order to mislead consumers into thinking Dirty Harry himself manufactured or endorsed them.
“It’s no different than putting a billboard in front of a CBD shop with a picture of Mr. Eastwood and saying that the shop sells ‘Clint Eastwood CBD products,’ in order to entice customers into its store, only to sell them different products that have nothing to do with Mr. Eastwood,” said a rep for Eastwood.
The defendants, including Norok Innovation, Natural Stress Solutions, and Mabsut Life US Corp., did not respond to requests seeking comment.
