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Fern Mallis on Fashion Week’s future amid the coronavirus pandemic

New York Fashion Week founder-turned-consultant Fern Mallis told us she applauds IMG for trying to make the shows happen in September. This week, designers were surveyed about various NYFW options, including online or in-person shows. “I applaud them for trying to create some business or some sense of normalcy,” Mallis told us. “I trust that …

New York Fashion Week founder-turned-consultant Fern Mallis told us she applauds IMG for trying to make the shows happen in September.

This week, designers were surveyed about various NYFW options, including online or in-person shows.

“I applaud them for trying to create some business or some sense of normalcy,” Mallis told us. “I trust that this industry has enough creative people working together to do something clever.”

But she did note the potential logistical issues of outdoor shows, such as weather (as Kanye West learned the hard way), or getting people on and off elevators for rooftop events. She also wondered whether European editors will make the trip.

“I am not sure who is going to show up … I am sure there are some diehards who probably will,” she said.

“Is somebody going to come two weeks early so they can [quarantine and] come to a fashion show?… It’s an experiment,” Mallis added. “No one knows week to week and day to day what is going to happen.”

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