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As Boohoo’s co-founder Mahmud Kamani is getting set to sell COVID-19 home-testing kits through his other company Medusa19, his fashion brand is sponsoring private parties for TikTok-ers in LA in the midst of the lockdown. On Thursday, eyebrows were raised online when a group of TikTok influencers who are staying in a home dubbed “Clubhouse” …
As Boohoo’s co-founder Mahmud Kamani is getting set to sell COVID-19 home-testing kits through his other company Medusa19, his fashion brand is sponsoring private parties for TikTok-ers in LA in the midst of the lockdown.
On Thursday, eyebrows were raised online when a group of TikTok influencers who are staying in a home dubbed “Clubhouse” threw a bash sponsored by Boohoo, complete with signage, a step-and-repeat, and logo pillows and floats.
Influencer Charly Jordan posted a number of online stories tagging the brand and showing caterers in masks.
A rep for Boohoo told us the group “have been in quarantine together” and that all branded items “were delivered and set up outside in the yard by minimal staff members,” and “the delivery team wore all the proper PPE.”
“The intent,” they said, “is not to make light of the current pandemic or encourage large gatherings, but rather to promote the stay-at-home order and provide a safe but entertaining environment for those in quarantine together.”