Impossible Foods will try to save Kroger from the meat shortage

Impossible Foods isn’t going to let a nationwide meat shortage stop Americans from making burgers. The maker of the plant-based Impossible Burger will start selling its signature patties in Kroger’s 1,700 supermarkets across the US, with the announcement coming a day after Kroger posted an alert on the meat section of its website warning that …

Impossible Foods isn’t going to let a nationwide meat shortage stop Americans from making burgers.

The maker of the plant-based Impossible Burger will start selling its signature patties in Kroger’s 1,700 supermarkets across the US, with the announcement coming a day after Kroger posted an alert on the meat section of its website warning that it may have limited inventory “due to high demand.”

Kroger, which also operates Fred Meyer, King Soopers, Ralphs, Smith’s and other stores, will sell the vegan burgers online as well on its website for curbside pickup and delivery, starting Tuesday.

Impossible already sells its products in about 2,700 US grocery stores including Albertsons, Safeway, Gelsons in Southern California, Fairway Markets among others.

Impossible Foods expects to expand its retail footprint fifty-fold this year, it said, as demand for plant-based meat soars both in retail and restaurants among health and environment conscious customers.

Grocers have been bracing for a run on meat in mid-May as major meat processing plants, including Tyson Foods, have been forced to shut down production. But the shortages appear to have come earlier than expected as consumers worried about the meat shortage have been stocking up, experts say.

Tyson Foods, which had closed a number of plants last month after employees had become ill with the coronavirus, said on Monday that the pandemic will disrupt the meat supply chain for many more months despite an executive order from President Trump to keep processing plants open.

With Post wires

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