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Juul is reportedly planning to lay off a third of its workforce amid a series of regulatory crackdowns that have stunted its growth, according to a new report. The e-cigarette maker will cut between 800 and 950 jobs amid intense regulatory scrutiny and declining market share, according to the Wall Street Journal. The layoffs would …
Juul is reportedly planning to lay off a third of its workforce amid a series of regulatory crackdowns that have stunted its growth, according to a new report.
The e-cigarette maker will cut between 800 and 950 jobs amid intense regulatory scrutiny and declining market share, according to the Wall Street Journal.
The layoffs would be the first at Juul since it fired 650 employees in late 2019 after it stopped selling its popular mango, fruit, creme and cucumber flavored pods following criticisms that it had been targeting teens with those flavors.
Juul stopped accepting retail orders for the flavors until retailers could adopt age-verification technology to stop teen vaping. The FDA had reportedly been considered banning flavored pods on its own due to concerns about what its then-commissioner called the teen vaping “epidemic.”
Public scrutiny of the company worsened following a spate of vaping-related deaths that had President Trump threatening a ban on flavored e-ciggs.
The San Francisco-based Juul will cut between 25 and 40 percent of its 3,000-strong workforce, according to the report, though a final number has yet to be determined.
“As part of our ongoing reset, we are constantly evaluating our operations and the best way to position our company for the long term,” a Juul spokesperson told the Journal. “We remain focused on earning the trust of our stakeholders to advance the potential for harm reduction for adult smokers while combating underage use.”
The pending layoffs are not related to the coronavirus pandemic, according to the report.
