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No funny business here. Kevin Hart has partnered with Fabletics, the activewear brand co-founded by Kate Hudson in 2013, to launch Fabletics Men. The collection, set to launch in late April, will consist of foundational layers, high-performance activewear tops and bottoms, pre- and post-workout pants, joggers, hoodies and crewneck sweatshirts, according to a press release. …
No funny business here.
Kevin Hart has partnered with Fabletics, the activewear brand co-founded by Kate Hudson in 2013, to launch Fabletics Men.
The collection, set to launch in late April, will consist of foundational layers, high-performance activewear tops and bottoms, pre- and post-workout pants, joggers, hoodies and crewneck sweatshirts, according to a press release.
“The activewear space wants to intimidate,” the 40-year-old comedian explained in the release. “To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool. But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”
Hudson, 40, first announced Fabletics would be launching menswear in February.
Fabletics Men will be sold online and in the brand’s retail locations, with 20 percent of net proceeds through the end of May going to Heart to Heart International to support coronavirus relief efforts.
Those interested in shopping the launch can join the waitlist now.
