FAQ?
How to write an internal newsletter?
How to write internal newsletters your team will actually read
- Keep it simple and conversational. Sweet and simple is the name of the game. ...
- Define your tone and style. If you haven’t already, it’s a good idea to define your brand voice and finalize writing guidelines before starting your newsletters.
- Include a strong subject line. ...
- Inject some humour. ...
- Organize the structure. ...
- Build a copywriting process. ...
How to create an internal company newsletter?
What Are 5 Elements of an Effective Company Newsletter?
- Audience Interest. Before you write your newsletter, you have to know who you’re writing to. ...
- Subject Line. People are more likely to open and read emails with strong subject lines. ...
- Quality Content. It’s important to include information your audience actually wants to hear and read about in the newsletter’s body.
- Aesthetic Design. ...
- Call To Action. ...
What is an internal newsletter?
Traditionally, internal newsletters have been a one-way broadcast mechanism to share information, with very limited optimization aside from vanity metrics. With Gen-Z coming into the workforce and the rampant rise of hybrid working, they should incorporate methods to represent the accurate picture of what’s relevant to the audience.
What to include in your newsletter?
Here are some things to consider:
- Blog roundups: Share your top-performing articles from the month with a preview of each article.
- Industry news: Gather relevant news stories from around the web to share with your audience.
- Customer stories: Encourage readers to share their stories and testimonials to be featured in your newsletter. ...