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In his latest Twitter fight, Elon Musk wants the data of ad tech companies

Documents filed in a Delaware court on Thursday show that Elon Musk is trying to get out of his deal to buy Twitter. He is asking advertising technology companies for documents to help him learn more about bot and spam accounts on Twitter.

Twitter has sued the CEO of Tesla for trying to back out of the $44 billion deal. The CEO said that Twitter was hiding information about how it figures out how many bots are using the service. The trial is set to start on October 17.

Musk's lawyers have sent subpoenas to both Integral Ad Science (IAS) and DoubleVerify, asking for any documents or communications about how they reviewed Twitter accounts or took part in audits of Twitter users.

Twitter sues Elon Musk: Six ways the crazy takeover drama could end |  Euronews
Both IAS and DoubleVerify are based in New York. They use technology to make sure that real people are seeing digital ads. Advertisers use these services to make sure that the ads they pay for are seen by real people and not by robots.

When asked for comments, Twitter, IAS, and DoubleVerify did not respond right away.

Musk said in a countersuit filed earlier this month that Twitter has 65 million fewer monetizable daily active users than it has said. Twitter has said that it stands by what it told the public.

According to Twitter filings, the metric counts the number of people who log into Twitter through the website or apps that can show ads or use paid products like subscriptions.


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