A cricket NFT business has the backing of Cristiano Ronaldo

In a fresh investment round, an online marketplace for selling legally sanctioned digital cricket treasures, including Cristiano Ronaldo, has raised around $100 million.

Cristiano Ronaldo is one of the investors in a new investment round for an online trading platform for legally approved digital cricket souvenirs, according to sources with knowledge of the situation.

According to the sources, venture capital companies B Capital Group and Insight Partners are heading FanCraze's Series A round of funding. The business, previously known as Faze Technologies, has received further funding from Mirae Asset, according to the sources.

Another insider suggested that an announcement may be made within the next few weeks. According to the persons, details of the fundraiser, such as the amount, might alter as the debate continues..

Mirae Asset's representative did not immediately reply to a request for comment, as did B Capital, Insight, and FanCraze. A Manchester United spokesman did not immediately react to an email seeking comment outside of normal business hours to an inquiry about Cristiano Ronaldo.

Founded by Stanford alumnus and former investment banker Anshum Bhambri and two others in 2021, FanCraze is a social network for sports fans. The International Cricket Council (ICC), the sport's official governing body, has signed a deal with the firm to develop non-fungible tokens on the Flow blockchain for cricket. According to FanCraze's website, the first packs of NFTs and the marketplace were introduced in January.

At the end of 2013, the company's seed capital totaled $17.4 million, including participation from Tiger Global Management, Coatue Capital and Sequoia Capital India.

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