Is your company innovating? A Whole Foods case study.

The "lone genius" often gets the credit for big ideas, but real-world innovation is a team sport.

  • Individuals like Elon Musk and Steve Jobs are often idolized as masters of ideas, but according to Whole Foods CEO John Mackey, it usually takes many people iterating and taking chances for a company to be truly innovative.
  • Using Whole Foods as a case study, Mackey shares a story of how a bar experiment at one of his California markets evolved into a successful feature and spread to other locations.
  • By giving teams the freedom to try (and fail) without being micro-managed, organizations can create a culture that allows innovation to happen, not one that tries to force it to happen.


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