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Apple CEO Tim Cook condemned the “senseless” police killing of George Floyd in a note to employees announcing that the tech giant would donate money in response to the incident. In the Sunday memo, Cook cast Floyd’s death as the latest manifestation of systemic racism that has affected even his own staff. Just 9 percent …
Apple CEO Tim Cook condemned the “senseless” police killing of George Floyd in a note to employees announcing that the tech giant would donate money in response to the incident.
In the Sunday memo, Cook cast Floyd’s death as the latest manifestation of systemic racism that has affected even his own staff. Just 9 percent of Apple’s employees were black as of December 2018, according to company data.
“I have heard from so many of you that you feel afraid — afraid in your communities, afraid in your daily lives, and, most cruelly of all, afraid in your own skin,” Cook said in the note, which was published by multiple news outlets.
“To our colleagues in the Black community — we see you,” he added. “You matter, your lives matter, and you are valued here at Apple.”
Cook joined several other tech giants in speaking out against racism this weekend amid sometimes violent protests over Floyd’s death last week in Minneapolis. Facebook chief Mark Zuckerberg said the company would give $10 million to “groups working on racial justice,” while Amazon, Netflix and Instagram issued statements expressing support for their black employees and users.
Cook said Apple also made donations Sunday to organizations including the Equal Justice Initiative, a nonprofit focused on criminal justice reform. Cook did not name the other organizations or disclose how much money Apple donated, but he said the company would match certain employee donations two-for-one during the month of June.
“To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored,” Cook said in the memo.
Apple did not immediately respond to a request for comment Monday morning.
