Mobile video app Quibi says it hit 1.7 million downloads in first week

Quibi, the video-streaming app created for mobile phones by Jeffrey Katzenberg and Meg Whitman, saw 1.7 million downloads of its app in its first week. Former HP boss Whitman told CNBC on Monday that the number of downloads has exceeded undisclosed internal expectations. However, research firm Apptopia said Quibi had been downloaded and installed just …

Quibi, the video-streaming app created for mobile phones by Jeffrey Katzenberg and Meg Whitman, saw 1.7 million downloads of its app in its first week.

Former HP boss Whitman told CNBC on Monday that the number of downloads has exceeded undisclosed internal expectations. However, research firm Apptopia said Quibi had been downloaded and installed just over 1.1 million times as of Sunday, April 12.

Quibi launched with a 90-day free trial for users to watch its content, which includes scripted and unscripted shows composed of seven-minute episodes. After 90 days, subscribers will pay $4.99 a month for an ad-supported version or $7.99 a month for no ads.

Whitman said among the most popular shows on the app so far are Jennifer Lopez’s “Thanks a Million,” Liam Hemsworth’s “Most Dangerous Game” and LeBron James’ “I Promise.”

“We feel great we have enough content to last us now through November, and this is important because all of Hollywood is shut down like the rest of the country, and we’ll see how our users consume,” Whitman said.

Downloads have been fairly evenly split between iOS and Android devices, with about 87 percent of the installs from the US and 6 percent from Canada, according to Apptopia data.

Quibi’s launch amid a pandemic has been a cause of concern for some media watchers, who complained that house-confined viewers were watching long-form content on larger screens, not seven minute shows on a smartphone.

Hollywood mogul Katzenberg told The Post last week that while he acknowledges the challenges that come with the timing of the launch, his service stands apart from the Netflixes and Disney+s of this world.

“We are not competing with TV, including the streaming services coming,” he said. “They are all competing for the television set. That’s just not what Quibi does.”

Maybe so. But, in order to quell the critics, Whitman said during Monday’s interview that Quibi is working on making the app cast to TV screens, a feature she said had always been in the works but not available at launch.

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