Doja Cat is a beauty chameleon, able to switch between pink, green, blond, short, long, wavy and straight hair looks with ease.
And for the 2020 VMAs, which were held virtually in NYC on Sunday, the 24-year-old “Say So” singer went all out. During her performance, she showed off two very distinct ‘dos with the help of hairstylist Jared Henderson, who transformed her first into a newscaster asking “Who the f—k is Doja Cat?,” and then into a sexy extraterrestrial.
“We wanted to create a goth-inspired look — themed after some of the actual grungy teens you’d see reporting on MTV News in the ’90s,” Henderson told Page Six Style exclusively ahead of the show.
“Nothing sells ’90s goth like a short black bob with a bang and a lot of hair product.”
For the performance itself, Doja created a whole new planet for herself and wanted her look to match.
“In essence, she was a beautiful alien,” Henderson said. “We wanted to go pastel lime green to complement the colors in her outfit and the lights used on the set.”
To achieve the performance look, Henderson dipped a blond wig in a sink filled with hot water and Joico Color Intensity in Limelight for 20 minutes, then conditioned with Joico Defy Damage Protective Conditioner and let the wig air dry.
The styling took a total of four hours to complete, and included lots of texturizing products like Joico’s Joiwhip mousse and Beach Shake spray as well as the brand’s Blonde Life Brilliant Glow brightening oil and Flip Turn finishing spray for the wet look.
The one request Doja Cat always makes is that her wigs don’t move, no matter what.
“She has a funny history of not having the best luck with her wigs staying in place in the past — something she and I laugh about all the time and she jokes about on her Twitter page often,” he said. “So now working with me, we like to make sure that thing is secured by any means necessary!”
Doja is nominated for Song of the Year, Push Best New Artist and Best Music Video Direction.
If there was an award for Best Beauty Look, she’d have it on lock.