makeup

Alicia Keys is adding “beauty trailblazer” to her resume. The 15-time Grammy winner, 39, is partnering with Elf Cosmetics to create a new beauty line, which is expected to launch in 2021. “A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable …

From Megan Thee Stallion to Megan Thee Model. The “Savage” rapper, 25, was announced on Thursday as the new global brand ambassador for makeup powerhouse Revlon. “I’ve always set the bar high for myself with everything I do, but to now be a brand ambassador for Revlon, it feels like a new level,” Megan said …

With the coronavirus pandemic showing no signs of letting up and many people staying home, it’s unlikely that you’ve had to wear many beauty products in recent months. But with the Nordstrom Anniversary Sale now open to top-tier Nordy Club members, there’s never been a better time to treat yourself to some mood-lifting makeup. And …

Addison Rae Easterling is a bad bleep. The 19-year-old TikTok star announced on Tuesday that she has partnered with incubator company Madeby Collective to launch her own makeup brand, ITEM Beauty. The line will launch with six products on August 11, including eyeshadow, brightening powder, brow definer, lip oil, a contour duo and mascara, with …

Former Club Kid and Heatherette designer Richie Rich has launched a different kind of club. Rich is getting into the “virtual beauty” biz with a site called BeautyKween.com, on which celebs and influencers will share beauty secrets and perform. He says he wants to ask his many celeb pals on as guests to the digital …

We’ll have what she’s having. Jennifer Lopez stunned fans with a makeup-free selfie over the weekend, posing outside in a monogrammed, fluffy white robe that let her glowing complexion and tousled hair take center stage. “Good morning everyone!!! #MorningFace,” the pop superstar — who turned 51 last month — captioned her shot. Lopez’s friends and …

Move over, Kylie Jenner: There’s a new lipstick mogul in the family. On Friday, Khloé Kardashian shared a sweet Instagram post of her 2-year-old daughter True Thompson dancing in the mirror while smearing lipstick all over her face. “Someone was feeling themselves,” the 36-year-old star captioned the post. “Do you look beautiful?” Kardashian asks in …

Though most beauty buffs have majorly scaled down their routines due to the coronavirus pandemic, many are still celebrating National Lipstick Day on July 29 safely from home. A surefire way to look pulled together on Zoom, a bright lipstick never runs too small or too big for an outfit. And celebrity-owned beauty brands from …

Looking good while doing good. Selena Gomez’s Rare Beauty brand announced the launch of its Rare Impact Fund on Wednesday, its superstar founder’s 28th birthday, pledging to raise $100 million to provide mental health services to underserved communities. Starting with the cosmetics company’s launch this summer, one percent of all Rare Beauty sales — along …

Maddie Ziegler is ready to become a makeup mogul. The dancer, 17, teamed up with cult-favorite beauty brand Morphe for a seriously colorful makeup collection. Available June 25 on morphe.com, the collaboration was heavily inspired by her time on the stage — and the heavy makeup she wore throughout her dance career. “As a dancer, …