• Is Woke Capitalism Profitable?

    Is Woke Capitalism Profitable?

    In your foray through the culture wars, you’ve likely come across the term “woke capitalism.” Or the associated adage “get woke, go broke.” A term popularised by New York Times columnist Ross Douthat, woke capitalism refers to a clever ploy where corporations pay homage to the cultural Left in return for leniency when fulfilling their …