• What's the Deal: Making Roads Bigger Actually Makes Traffic Worse

    What's the Deal: Making Roads Bigger Actually Makes Traffic Worse

    Induced demand is the term used by economists to describe how increasing the supply of something (such as roads) makes people want it even more. Though some traffic engineers noticed this phenomena as early as the 1960s, it wasn't until recently that social scientists gathered enough data to illustrate how it happens almost every time we create a new route.