Consumers want everything to be available immediately without affecting their quality of life in the city. A paradox that pushes retailers and logisticians to ensure last mile deliveries quickly and sustainably in urban areas. What if the solution ultimately lies in slower delivery?
Market massification, collapse of the single-seller e-commerce model, large groups' need for multi-equipment, boom in B2B platforms, verticalization ... Multiple factors explain the hyper-growth currently experienced by the marketplaces market.