advertising

The dairy industry has a familiar question for you: “Got milk?” Six years after the popular tagline was retired, “Got milk?” ads are back. A dairy industry-funded group is reviving the campaign, hoping to prolong the boost milk has gotten during the pandemic. US milk sales have been in freefall for decades as choices grew …

Pent-up demand for sports is translating into major advertising bucks, according to Fox, which is kicking off baseball season with its first-ever-triple header on Saturday. The advertising inventory for the nine-hour block of games is sold out, Fox’s head of sports sales, Seth Winter, told Bloomberg Wednesday. This includes a fourth “nightcap” game that airs …

Mark Zuckerberg said Facebook will accelerate a crackdown on hate speech — less than an hour after consumer-products giant Unilever announced it was yanking all Facebook ads for the rest of the year. In a striking about-face in a controversy that has increasingly engulfed the social network, Facebook’s 35-year-old boss on Friday said Facebook will …

Facebook is reportedly scrambling to stop the growing chorus of calls to boycott advertising on its platform. The social network — which in recent weeks has seen the likes of Patagonia, Verizon and Ben & Jerry’s commit to stop running ads on its site — has been meeting with advertisers and ad agencies to reassure …

An executive at Vice Media on Wednesday blasted advertisers for demanding their ads stay clear of sensitive topics online, including the words “George Floyd,” “Black Lives Matter” — and even “black people.” Since nationwide protests broke out over racial injustice at the hands of police, advertisers and their ad agencies have started asking that their …

The head of the NAACP called Facebook a major threat to democracy amid a growing advertising boycott over the social-media giant’s approach to hate speech. “They are probably one of the biggest threats to democracy that we see,” Derrick Johnson, the civil-rights group’s president and CEO, said Thursday on MSNBC’s “Morning Joe.” “They have fanned …

Ben & Jerry’s and Eddie Bauer have joined a Facebook advertising boycott over concerns about how the social-media giant handles hate speech. The ice-cream brand and the sportswear retailer pledged Tuesday to pause Facebook and Instagram ad spending for July in support of the “#StopHateForProfit” campaign launched by a coalition of civil-rights groups. In a …

Ben & Jerry’s on Tuesday became the latest major company to join an advertising boycott of Facebook, saying that it stands with all of those calling for the tech giant to take greater steps to police abusive content on the platform. The ice cream brand said in a statement that its ad boycott would begin …

The boss of Ben & Jerry’s says the ice cream slinger is considering joining a growing Facebook ads boycott, but thinks it doesn’t go far enough. Facebook’s failure to police hate speech and misinformation “is not fully right with our values, period,” Chief Executive Matthew McCarthy said, adding that the revenue generated by the social …

Athletic clothing brand North Face on Friday became the first high-profile advertiser to announce a boycott of Facebook’s ad platform. Retweeting a post from the NAACP which said that Facebook “no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy,” North Face said it was …