Reese Witherspoon’s Draper James received PPP loan amid giveaway snafu
Reese Witherspoon’s Draper James is draped in cash.
The Oscar-winning actress’ clothing company received a PPP loan between $350,000 and $1 million, according to the online database. Prior to the coronavirus pandemic, Draper James employed 44 people.
The influx of cash was approved on April 11, 2020, just as the company came under fire for a dress giveaway gone wrong.
A rep for Draper James didn’t immediately return Page Six Style’s request for comment.
The brand wanted to thank teachers for their tireless efforts during the pandemic and offered them a chance to win free dresses. Unfortunately, Draper James greatly underestimated how many teachers would be interested in the deal — one million entered — and couldn’t meet the demand, as it planned on giving away only 250 dresses.
Instead, Draper James offered teachers discounts between 20 and 30 percent.
“Out of 535 teachers on a social media page on FB, not even one got a free @draperjames dress! What in the what??,” one person tweeted. “All of us received codes for either 20-30% off codes. Can’t even afford the dresses with a discount! Great marketing ploy!”
Page Six Style later exclusively reported that Witherspoon donated to nonprofit DonorsChoose to support teachers in three Southern cities following the Draper James flap.