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        <title><![CDATA[Walmart launches subscription service Walmart+ to rival Amazon Prime]]></title>
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            <media:title type="html">Walmart launches subscription service Walmart+ to rival Amazon Prime</media:title>
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        <content:encoded><![CDATA[<p>Walmart rolled out a new subscription service Tuesday offering free shipping for online orders, in its latest move to compete with Amazon.</p><p><span >The service, <strong>dubbed Walmart+</strong>, will deliver more than 160,000 items to subscribers&#8217; homes as fast as the same day for $98 a year or $12.95 a month starting Sept. 15. Members will also get discounted fuel prices and access to the mega-retailer&#8217;s &#8220;Scan &amp; Go&#8221; tool, which lets shoppers skip checkout lines in stores by scanning items and paying on their smartphones.</span></p><p>&#8220;Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them,&#8221; Janey Whiteside, Walmart&#8217;s chief customer officer, said in a statement.</p><p>The service is slightly cheaper than Amazon Prime, which also offers free shipping for $119 annually or $12.99 a month. But Walmart+ orders must be worth at least $35 to qualify for free delivery, a requirement Prime does not have.</p><p>Walmart&#8217;s membership also lacks the free movie, TV and music streaming that Amazon Prime customers get. The Arkansas-based company said it plans to add more benefits for Walmart+ subscribers over time.</p><p>Walmart&#8217;s announcement nevertheless sent its stock price up 2.4 percent in premarket trading Tuesday to $142.26 as of 7:17 a.m.</p><p>Walmart+ builds on an existing service called Delivery Unlimited, which similarly offers free deliveries for a flat fee. Delivery Unlimited subscribers will automatically become Walmart+ members when the new service launches, the company said.</p><p>The service&#8217;s launch comes amid an <strong>explosion in Walmart&#8217;s e-commerce business</strong> as the coronavirus pandemic forced many consumers to shift their shopping online. The company said its US online sales nearly doubled in the second quarter as a growing number of shoppers picked up web orders from store parking lots.</p><p>Walmart is also <strong>working with Microsoft to bid for TikTok</strong>, the popular video-sharing app whose Chinese parent company is searching for a buyer under orders from President Trump. Analysts say Walmart could use the platform to further bolster its online sales or to sell ads.</p><p><em>With Post wires</em></p>]]></content:encoded>
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