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        <title><![CDATA[VMAs 2020 ratings drop 5% to 6.4M viewers across platforms]]></title>
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            <media:title type="html">VMAs 2020 ratings drop 5% to 6.4M viewers across platforms</media:title>
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        <content:encoded><![CDATA[<p>The 2020 VMAs were a hot mess.</p><p>Ratings are in for the annual awards show, which went on Sunday despite the challenge of social distancing. <strong>According to Variety</strong>, the show drew 6.4 million viewers across all ViacomCBS platforms during the simulcast, a 5% drop from 2019. That number includes the pre-show, main event, post-show and encores; no figures were available for only the two-hour primetime broadcast.</p><p>By comparison, last year&#8217;s event — including the two-hour primetime show itself, hosted by comedian Sebastian Maniscalco — drew an audience of 6.8 million for all programming. The 2019 primetime event itself <strong>attracted</strong> 4.9 million total viewers.</p><p>The MTV production, which saw performances from <strong>Miley Cyrus</strong>, <strong>BTS</strong> and others, was the first major awards show of the COVID-19 pandemic. It attempted to pull off a &#8220;live&#8221; event — but <strong>lacked the energy of years prior by a wide margin</strong>.</p><p><strong>Hosted by “Hustlers” actress-singer Keke Palmer</strong>, statues went out to artists including <strong>The Weeknd</strong>, who won video of the year for “Blinding Lights,” and Lady Gaga, who picked up the most Moon Persons with five awards.</p><p>But the mood was somber amid <strong>the death of &#8220;Black Panther&#8221; star Chadwick Boseman</strong> — not to mention the ongoing toll of the pandemic and the unrest brought to light by Black Lives Matter protestors. ABC aired &#8220;Black Panther&#8221; commercial-less Sunday evening to honor the late actor, which may have diverted viewers from the awards.</p><p> <noscript><img data- data-src="/uploads/2020/09/vmas-80.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/09/vmas-80.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/09/vmas-80.jpg" /></p><p> Ariana Grande and Lady Gaga perform during the 2020 MTV Video Music Awards on Aug. 30.</p><p class="credit">Getty Images for MTV</p><p> <noscript><img data- data-src="/uploads/2020/09/vmas-81.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/09/vmas-81.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/09/vmas-81.jpg" /></p><p> Keke Palmer hosts the 2020 VMAs.</p><p class="credit">Getty Images for MTV</p><p> <noscript><img data- data-src="/uploads/2020/09/vmas-82.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/09/vmas-82.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/09/vmas-82.jpg" /></p><p> The Weeknd performs at Edge at Hudson Yards for the 2020 MTV Video Music Awards.</p><p class="credit">Getty Images for MTV</p><p> <noscript><img data- data-src="/uploads/2020/09/vmas-86.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/09/vmas-86.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/09/vmas-86.jpg" /></p><p> In this photo illustration, Jungkook, J-Hope, RM, Suga, V, Jin and Jimin of BTS, viewed on a laptop, perform during the event.</p><p class="credit">Photo Illustration by Cindy Ord/</p><p> <noscript><img data- data-src="/uploads/2020/09/vmas-83.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/09/vmas-83.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/09/vmas-83.jpg" /></p><p> DaBaby performs onstage at the 2020 MTV Video Music Awards.</p><p class="credit">Getty Images for MTV</p>]]></content:encoded>
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