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        <title><![CDATA[Venus Williams launches sunscreen for all skin tones]]></title>
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            <media:title type="html">Venus Williams launches sunscreen for all skin tones</media:title>
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        <content:encoded><![CDATA[<p>Venus Williams is serving up some new skincare!</p><p>The tennis pro, 39, has teamed up with Credo Beauty to create <strong>two mineral sunscreen products</strong> that she hopes will put an end to a common problem with zinc-based SPFs: that cakey, chalky residue.</p><p>&#8220;SPF is a part of my daily routine because I spend so much time outdoors as a result of my job, and through the years I found that a lot of natural sunscreens left a white cast on my skin,&#8221; Williams, who has been riding out the coronavirus pandemic in Palm Beach Gardens, Florida, says.</p><p>&#8220;That’s why with EleVen by Venus, we wanted to set a new standard for clean beauty and ensure our sunscreens is versatile, lightweight and blends with all skin tones. It really works for everyone!”</p><figure id="attachment_5265742"  class="wp-caption alignright"><strong><noscript><img data- data-src="/uploads/2020/05/venus-williams-credo-beauty-sunscreen.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/05/venus-williams-credo-beauty-sunscreen.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/05/venus-williams-credo-beauty-sunscreen.jpg" /></strong><figcaption class="wp-caption-text"><span>EleVen by Venus x Credo Beauty&#8217;s two new sunscreens</span><span class="credit">EleVen by Venus</span></figcaption></figure><p>The <strong>EleVen by Venus x Credo On-the-Defense SPF 30 Sunscreen</strong> ($42) has a semi-matte finish and works for everyday wear and outdoor activities. The <strong>Unrivaled Sun Serum SPF 35</strong> ($50) contains prickly pear for extra hydration, and is silky, yet quick-drying and can be worn alone or under makeup or moisturizer.</p><p>Both formulas contain 25 percent zinc oxide — they&#8217;re <strong>physical rather than chemical sunscreens</strong>&nbsp;— and are also reef-safe.</p><p>Williams, who says she has sensitive skin and is now &#8220;crazy about skincare,&#8221; admits that she wasn&#8217;t always on the ball when it came to sun protection.</p><p>&#8220;I was bad for years. Serena really inspired me, we would practice side by side and I&#8217;d see her all the time in sunscreen and long sleeves,&#8221; Williams said on Instagram Live announcing the collaboration. &#8220;Finally one day I realized what I was doing to my skin by not protecting it.&#8221;</p><p>Williams&#8217; first foray into sun protection was in her Eleven by Venus activewear line, which features several designs made with UPF 50 fabric.</p>]]></content:encoded>
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