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        <title><![CDATA[Twitter’s user growth spikes amid COVID-19, but ad sales tank]]></title>
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        <link>https://usagag.com/2020/07/23/twitters-user-growth-spikes-amid-covid-19-but-ad-sales-tank/</link>
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            <media:title type="html">Twitter’s user growth spikes amid COVID-19, but ad sales tank</media:title>
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        <content:encoded><![CDATA[<p>Twitter reported its strongest-ever user growth as people took to the social network to chatter about the coronavirus, but its ad sales suffered.</p><p>Shares of the San Francisco-based company spiked as much as 6 percent in early morning trading after Twitter said that monetizable daily active users (mDAU) increased 36 percent year-over-year to 186 million, blowing past analyst expectations of 176 million.</p><p>Twitter said shelter-in-place orders helped drive the growth as people used their timelines to get news about the virus.</p><p>But the virus also hurt Twitter as its ad sales — which make up more than 80 percent of its revenue — dropped 23 percent, missing Wall Street&#8217;s expectations.</p><p>Chief Executive Jack Dorsey, meanwhile, apologized for <strong>last week&#8217;s major hack</strong> of prominent accounts — including those of Barack Obama, Bill Gates, Elon Musk and Kim Kardashian — calling it a &#8220;very public and disappointing security issue.&#8221;</p><p>He said Twitter has taken steps to improve its security and &#8220;resiliency against targeted social engineering attempts.&#8221;</p><p>Shares of Twitter were up 2.8 percent Wednesday morning, at $37.98.</p><p>Overall revenue was down 19 percent year-over-year, and saw a boost from steadier sales growth from the licensing of users&#8217; posts to researchers and marketers.</p><p>The company said it finished rebuilding its ad-management technology in the second quarter, which would support faster development of new formats going forward, and was rolling out measurement tools for “direct response” ads used by app developers.</p><p>Twitter reported a second-quarter loss of $1.2 billion, largely driven by the reversal of a tax benefit established last year, when the company transferred intellectual property to Ireland. Because of the second quarter’s steep coronavirus-related losses, Twitter did not make enough money to take advantage of the tax benefit.</p><p>It also said it was exploring “subscriptions and other approaches to complement our advertising business,” although it was not expecting any revenue to result this year.</p><p><em>With Post wires.</em></p>]]></content:encoded>
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