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        <title><![CDATA[Take-Two earnings on the rise as lockdowns boost video game sales]]></title>
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            <media:title type="html">Take-Two earnings on the rise as lockdowns boost video game sales</media:title>
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        <content:encoded><![CDATA[<p>Shares of &#8220;Grand Theft Auto&#8221; publisher Take-Two Interactive surged on Tuesday after the company raised its annual sales forecast, citing surging demand from gamers stuck at home because of the coronavirus.</p><p>The gaming giant on Monday reported robust sales for titles like &#8220;NBA 2K,&#8221; which saw recurring consumer spending jump 126 percent to a new record. First-quarter revenue totaled $996.2 million, blowing past Wall Street estimates of $843.7 million.</p><p>Shares of Take-Two were recently up 3.6 percent at $173.76 in Tuesday morning trades. The shares are up nearly 40 percent this year, with all of their growth coming after the US began locking down in March to combat the pandemic.</p><p>US spending on video games in June surged 26 percent to $1.2 billion, the highest for the month in over a decade, according to research firm NPD, as people turned to games for relaxation during lockdowns and also purchased more in-game content.</p><p>“Grand Theft Auto V” was the fourth best-selling game in June, according to NPD. Over 135 million units of the game have been sold since its launch in 2013.</p><figure id="attachment_16082361"  class="wp-caption aligncenter"><strong><noscript><img data- data-src="/uploads/2020/08/GTA-V.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/GTA-V.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/GTA-V.jpg" /></strong><figcaption class="wp-caption-text"><span class="credit">Philippe Lopez/Getty Images</span></figcaption></figure><p>Take-Two also forecast adjusted sales above estimates for the second quarter, a period which includes the scheduled launch of “NBA 2K21”, the new title in its annualized basketball franchise.</p><p>Take-Two said that it will raise the price for games on the next-generation PlayStation 5 and Xbox Series X consoles to $69.99, a $10 increase from the current standard price for games.</p><p>“This is a very modest price increase,” Strauss Zelnick said on the earnings call. “The pricing has been going down on a real dollar basis for the better part of 15 years”, he said, adding production costs have gone up “greatly”.</p><p><em>With Post wires.</em></p>]]></content:encoded>
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