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        <title><![CDATA[Struggling AMC chain launches private theater rentals program]]></title>
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            <media:title type="html">Struggling AMC chain launches private theater rentals program</media:title>
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						<p>AMC, the world&#8217;s largest movie theater chain, is making its cinemas available for private screenings in a bid to shore up attendance amid the pandemic.</p>
<p>A new package deal will let parties as large as 20 rent out a theater for as little as $99, and offers a selection of 17 films including “Jurassic Park” and “The Nightmare Before Christmas.” Recent releases such as “Tenet,” “The War With Grandpa” and “Freaky” are available at higher prices ranging from $149 to $349 plus tax depending on location.</p>
<p>The program <strong>had been tested for four weeks</strong> last month and drew 110,000 inquiries around the country, AMC said Tuesday.</p>
<p>Elizabeth Frank, executive vice president of worldwide programming, called the response &#8220;unprecedented&#8221; and credited AMC&#8217;s safety protocols, which includes mandatory mask wearing and appropriate social distancing in theaters.</p>
<p>Like rival cinema chains, AMC has been hit hard by the pandemic, which <strong>temporarily shuttered all movie theaters</strong> in the country in mid-March. AMC <strong>began reopening its doors in late August</strong>, but it has been a struggle getting customers back.</p>
<p>Last week, the company said its <strong>third-quarter loss widened to $900 million as revenues dropped 91 percent</strong> to $120 million. The movie house is also working to&nbsp;<strong>raise cash in order to avoid filing for bankruptcy</strong>. In an SEC filing on Nov. 2, AMC said it is looking to sell up to 20 million class A shares in order to raise $50 million in new capital.</p>
<p>AMC shares &#8212; which <strong>surged 50 percent Monday on news that Pfizer has a COVID-19 vaccine</strong> that has been 90 percent effective in trials &#8212; were recently off 1.9 percent at $3.71.</p>
			
					
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