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        <title><![CDATA[Streaming app Quibi joins crowded field during coronavirus]]></title>
        <atom:link href="https://usagag.com/2020/04/07/streaming-app-quibi-joins-crowded-field-during-coronavirus/" rel="self" type="application/rss+xml" />
        <link>https://usagag.com/2020/04/07/streaming-app-quibi-joins-crowded-field-during-coronavirus/</link>
        <lastBuildDate>Tue, 07 Apr 2020 02:52:16 +0000</lastBuildDate>
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            <media:title type="html">Streaming app Quibi joins crowded field during coronavirus</media:title>
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        <content:encoded><![CDATA[<p>The coronavirus pandemic has been a <strong>boon for streaming</strong> video, but that’s no guarantee of success for Jeffrey Katzenberg’s new app.</p><p>The former Disney chairman and DreamWorks co-founder on Monday launched Quibi, a buzzy short-form video service for smartphones, in the midst of a health crisis that has forced millions of Americans indoors with nothing but their phones to beat the boredom.</p><p>That may seem like the perfect environment for a new phone-centric video service, but some industry experts predict an uphill climb for the $1.8 billion startup.</p><p>Quibi, which <strong>boasts of content</strong> from stars like Jennifer Lopez, LeBron James, Liam Hemsworth, Nicole Richie and Sophie Turner, is launching amid “a cluttered battlefield” of streaming options, said Tal Chalozin, co-founder of Innovid, an advertising and analytics company that works with Roku, Hulu and Facebook.</p><p>That means fewer people may be willing to fork over money to pay for a new video service, assuming they even have funds to spare amid a surge in coronavirus-inspired layoffs, Chalozin said.</p><p>Aside from competing with streaming giants Netflix, Amazon and Disney+ — as well as social media sites like YouTube and Snapchat — Quibi will have to contend with NBCU’s streaming service Peacock, which launches on April 15, as well as AT&amp;T’s HBO Max, which kicks off in May.</p><p>But unlike YouTube and Peacock, Quibi, which is short for “quick bites,” is charging for its videos, even when they come with ads. Subscribers pay $4.99 a month with ads or $7.99 a month without.</p><p>Quibi is offering a 90-day free trial, but Chalozin sees trial users discontinuing the service <strong>following the trial period</strong> amid a steadily climbing unemployment rate.</p><p>Also concerning, Chalozin said, is that Quibi’s shows — meant to be digested in seven-minute episodes — are designed for people on the go, like commuters waiting in line for lunch with a few minutes to spare.</p><p>“There are no commuters. In this climate, there are no water-cooler moments,” Chalozin said.</p><p>In an interview with The Post, Katzenberg acknowledged the challenges he faces, but argued that there’s still room for a service like Quibi.</p><p>“There’s no question that all of our rhythms and habits have been upended for every single one of us. But we still all have in-between times,” Katzenberg said of the pandemic. “Today, it’s homeschooling our kids, doing our chores or doing video calls for work. We still need breaks in our day.”</p><p>Katzenberg also blasted the notion that Quibi, which he founded with ex-HP CEO Meg Whitman, is competing against Netflix or HBO Max.</p><p>“We are not competing with TV, including the streaming services coming. They are all competing for the television set. That’s just not what Quibi does.”</p><p>Katzenberg said Quibi will start counting subscribers after the 90-day free trial, at which point the pandemic may have cleared. “Success is net paid subscribers,” the Hollywood mogul said. “We have always seen this as a marathon not a sprint.”</p>]]></content:encoded>
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