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        <title><![CDATA[Starbucks adds Impossible Foods breakfast sandwich to menu]]></title>
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            <media:title type="html">Starbucks adds Impossible Foods breakfast sandwich to menu</media:title>
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        <content:encoded><![CDATA[<p>Starbucks is beefing up its breakfast menu &#8212; without the beef.</p><p>The java giant added a sausage egg and cheese sandwich on Tuesday that uses a plant-based sausage patty from Impossible Foods.</p><p>The new Impossible Breakfast Sandwich &#8212; priced at $4.95 to $5.25 &#8212; is part of the Seattle-based company’s commitment earlier this year to offer more menu items that are environmentally sustainable.</p><p>Two drinks were also added to the summer menu &#8212; a cold brew coffee with cinnamon almond milk foam and a cold brew coffee with dark cocoa almond milk foam.</p><p>In April, Starbucks added Beyond Meat, a competitor to Impossible Foods, to its menus in China in response to a worldwide trend of consumers eating less meat. Starbucks already offers Beyond Meat items in Canada.</p><p>“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” Starbucks chief sustainability officer, Michael Kobori said.</p>]]></content:encoded>
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