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        <title><![CDATA[Spotify inks podcast deal with ‘League of Legends’ maker Riot Games]]></title>
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            <media:title type="html">Spotify inks podcast deal with ‘League of Legends’ maker Riot Games</media:title>
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        <content:encoded><![CDATA[<p>Spotify is <strong>digging deeper into podcasting</strong> in a new partnership Riot Games, maker of the battle royale video game &#8220;League of Legends.&#8221;</p><p>The deal will include an original podcast series for &#8220;League of Legends,&#8221; as well as playlists inspired by the gaming community. It also will give users a look at the creation of the Worlds Anthem, a series of music videos that kick off the opening ceremonies of &#8220;League of Legends&#8217;&#8221; annual World Championship competition.</p><p>Los Angeles-based Riot Games debuted &#8220;League of Legends&#8221; in 2009. It has gone on to be one of the most played PC games, spawning various offshoots of the original.</p><p>For Spotify, the Riot Games partnership further expands its reach into the podcasting space. In recent months, Spotify has inked exclusive podcast deals with <strong>Kim Kardashian</strong>, <strong>Joe Rogan</strong>, <strong>Michelle Obama</strong> and <strong>Warner Bros.&#8217; DC Comics</strong>, all in the hopes of bringing in new revenue and adding to its sizable global subscriber base.</p><p>Last month during its <strong>second-quarter earnings call,</strong> Spotify said it netted 299 million total monthly users, of which 138 million were subscribers who paid for its premium, ad-free service.</p>]]></content:encoded>
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