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        <title><![CDATA[Slack shares drop after Google announces work-related Gmail upgrades]]></title>
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            <media:title type="html">Slack shares drop after Google announces work-related Gmail upgrades</media:title>
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        <content:encoded><![CDATA[<p>Slack shares tanked after Google announced new Gmail features designed to compete with the popular work-messaging app.</p><p>The search giant announced this week that Gmail for businesses is getting a major upgrade which will see a slew of new features added to the email app.</p><p>Corporate Gmail users will receive integration for Google Chat, Docs, Rooms and Meet — creating a new productivity suite which puts the service&#8217;s functionality on par with the leading workplace chat apps.</p><p>Slack shares were down 2.1 percent in Thursday morning trading, at $31.44.</p><p>&#8220;In my conversations with customers and business leaders since the onset of COVID-19, I&#8217;ve seen workplace transformation go from an almost theoretical long-term goal to an urgent priority,&#8221; G Suite Vice President Javier Soltero said in <strong>a blog post</strong>. &#8220;We need the tools we already use to be even more helpful, and work together, in an integrated, intuitive way.&#8221;</p><p>Soltero said that a common complaint Google received from customers was that switching between tabs and apps interrupted their focus, and that a consolidated platform would make life easier.</p><p>Coworkers who are collaborating on a project will, for example, be able to simultaneously edit a Google Doc together while having a chat conversation within their Gmail app.</p><figure id="attachment_15992307"  class="wp-caption alignnone aligncenter"><strong><noscript><img data- data-src="/uploads/2020/07/Google-Chat.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/07/Google-Chat.png" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/07/Google-Chat.png" /></strong><figcaption class="wp-caption-text"><span>A screenshot of the revamped Gmail</span><span class="credit">Google</span></figcaption></figure><p>Google in April took on popular video chatting platform Zoom <strong>when it&nbsp;announced</strong> that it would make its Meet video-conferencing service for businesses free for all users.</p><p>While Google had long offered free, public versions of business tools including Gmail and Google Docs, there has been no equivalent for Meet, which launched three years ago.</p>]]></content:encoded>
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