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        <title><![CDATA[SiriusXM buys podcast service Stitcher for $325M]]></title>
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        <lastBuildDate>Mon, 13 Jul 2020 14:45:58 +0000</lastBuildDate>
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            <media:title type="html">SiriusXM buys podcast service Stitcher for $325M</media:title>
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        <content:encoded><![CDATA[<p>Satellite radio giant SiriusXM said Monday that it is buying podcasting platform Stitcher from broadcaster E.W. Scripps for $325 million.</p><p>Sirius <strong>had been in talks for weeks to acquire the platform</strong>, which owns a handful of podcast networks that produce shows like “Freakonomics Radio,” &#8220;My Favorite Murder&#8221; and “Conan O’Brien Needs a Friend.”</p><p>The deal positions Sirius to run in the podcasting big leagues, alongside Apple Music, iHeart Media and Spotify, which leads the podcast race thanks to a slew of recent acquisitions, including <strong>Bill Simmons&#8217; The Ringer</strong>, Gimlet Media and hit show <strong>&#8220;The Joe Rogan Experience.&#8221;</strong></p><p>&#8220;With this acquisition, SiriusXM’s combined properties will contain the largest addressable audience in the US across all categories of digital audio — reaching over 150 million listeners,&#8221; Sirius Chief Executive Jim Meyer said in a memo to staff Monday.</p><p>Prior to the Stitcher transaction, Sirius had been slowly moving into podcasting with the 2018 acquisition of music and podcast streamer <strong>Pandora for $3.5 billion</strong>, as well as this year&#8217;s acquisition of Simplecast, a podcast hosting platform where users can manage their show distribution and content, among others.</p><p>According to reports, Stitcher <strong>has been shopped</strong> for some time by Scripps, which is facing pressure in its core local TV business. The podcasting company, which was bought by Scripps in 2016 for 4.5 million, brought in&nbsp; $17.1 million in operating revenue for the first quarter of the year, up 13 percent from a year earlier.</p><p>Under the terms of the deal, which is is expected to close in the third quarter of 2020, Sirius will make a cash payment of $265 million to Scripps. The agreement provides that Sirius will will potentially make up to $60 million in additional contingent payments based on Stitcher achieving certain financial metrics in 2020 and 2021.</p>]]></content:encoded>
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