There have been many distinguished, mustachioed gentlemen in the rich history of the NFL (see: Gardner Minshew II), but Titans President and CEO Steve Underwood’s majestic facial hair is the true GOAT of goatees.

Few would fault folks for not knowing who Underwood was before Friday when he announced his retirement. After 40 years working for NFL teams, he’s gone viral for an entirely unrelated reason: his unique, Lorax-like aesthetic.

The mesmerizing, albeit unwieldy masterpiece more closely resembles a N95 mask than facial hair and undoubtedly hinders everyday tasks. In a video interview at the 2019 NFL Draft in Nashville, Tenn., it was almost impossible to discern through the thick bush whether or not Underwood was speaking.

Underwood began his career as legal counsel for the Houston Oilers, which relocated to Tennessee in 1997 and became the Titans in 1999.

“When I am asked what’s the most important thing that I’ll remember from the time I’ve spent in the National Football League, it will be all the great people that I have gotten to work with,” Underwood said of retirement. “Stepping away from something you love is never easy. But sooner or later, even something this good has to come to an end.”

He will continue to serve in an advisory role to the team’s owner, Amy Adams Strunk.