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        <title><![CDATA[Quarantined Americans are uniting over a new age of water-cooler TV]]></title>
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            <media:title type="html">Quarantined Americans are uniting over a new age of water-cooler TV</media:title>
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        <content:encoded><![CDATA[<p>The past month has seen Americans adopt unthinkable new behaviors. Obsessive handwashing is as habitual as morning coffee. Wearing a face mask is the new black. And our most affectionate position is standing 6 feet away from friends and neighbors.</p><p>But one big change isn’t that new at all. In fact, it’s a retro throwback to more innocent, cellphone-free days: Water-cooler TV is back.</p><p>It’s hard to believe, but 30 years ago, 21.7 million people plopped themselves on the couch to watch the series finale of “Alf.” This year’s Oscars only managed to pull in 2 million more viewers than a comedy about an alien puppet.</p><p>Now, while the world has grown more physically distant, we are once again united by our glowing boxes of light. Previously sagging network-TV ratings have increased every week since March 1, <strong>according to a Quartz report</strong>. The series finale of “Modern Family,” after 11 seasons, was watched by 7.4 million people on April 8 — the sitcom’s highest ratings in three years. After the credits rolled, social-media users lit up Twitter with teary responses to their favorite characters’ emotional fates. They still are. Meanwhile, “The Good Doctor” season finale, which had viewers freaking out about a major player’s death, scored the show’s highest numbers in a year.</p><p>On April 11, after weeks of being furloughed, “Saturday Night Live” attempted a bold experiment: Cast members, including Kate McKinnon, Colin Jost and Pete Davidson, and even surprise host Tom Hanks, taped segments at home, using slapped-together costumes and poster-board sets. It was low-budget, scrappy and imperfect, but 6.7 million people tuned in — giving the show its <strong>second-best numbers</strong> since May 2019 (only Eddie Murphy’s much-ballyhooed comeback in December did better). Audiences flocked to the show for its risky novelty, but were left howling over one brilliant moment: an office Zoom call in which McKinnon and Aidy Bryant played kooky, Luddite receptionists.</p><figure id="attachment_15511715"  class="wp-caption aligncenter"><strong><noscript><img data- data-src="/uploads/2020/04/modern-family-finale.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/04/modern-family-finale.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/04/modern-family-finale.jpg" /></strong><figcaption class="wp-caption-text"><span>The finale of &#8220;Modern Family&#8221; gained its highest ratings in three years.</span><span class="credit">ABC via Getty Images</span></figcaption></figure><p>Meanwhile, streaming TV is now gushing. A <strong>recent Harris poll</strong> reported that 30 percent of Americans bought a new Netflix subscription in March, and this, in part, has led to monster hits for the service. Netflix’s current number one show is “Tiger King” — a trashy but fascinating documentary featuring big cat collector (and felon) Joe Exotic and his nemesis, big cat rescue queen Carole Baskin.</p><p>The doc’s wacky subjects and irresistibly layered narrative has turned “Tiger King” into America’s great escape — a unifying obsession without any of the tribal contentiousness of sports and politics. Celebrities are enamored with the crazy story, too: Rob Lowe, Jared Leto, and Sylvester Stallone and his family have all dressed up as Joe Exotic and posted their mullet mug shots on Instagram. President Trump has even mulled a pardon for Exotic.</p><p>Robert Thompson, director of the Bleier Center for Television &amp; Popular Culture at Syracuse University, said we will remember this month of quarantine for three things: “Anthony Fauci, Zoom and ‘Tiger King.’ ”</p><p>“When you’ve got all of these people that are homebound and isolated, not only does it give them an opportunity to watch the ‘Tiger King,’ ” Thompson said. “It is also giving them an opportunity to consume all this other stuff where ‘Tiger King’ is being talked about.”</p><figure id="attachment_15511691"  class="wp-caption aligncenter"><strong><noscript><img data- data-src="/uploads/2020/04/snl-zoom-skit-2.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/04/snl-zoom-skit-2.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/04/snl-zoom-skit-2.jpg" /></strong><figcaption class="wp-caption-text"><span>&#8220;Saturday Night Live&#8221; featured cast members, such as Aidy Bryant, at home filming low-budget segments on their own.</span></figcaption></figure><p>The same goes for fictional dramas. Netflix’s “Ozark,” a dark crime show about a seemingly average American family who get caught up working for a Mexican drug cartel, has become the very definition of water-cooler TV. Scroll through Twitter and you’ll find memes of shocking moments from the show’s third season and a flurry of tweets from fans who’ve discovered the drama during quarantine — “Is anyone else watching #Ozark on Netflix? I stumbled across it a few days ago &amp; now I’m hooked,” said one — grabbing the sort of attention usually reserved for a series premiere.</p><p>Up until the 21st century, mankind enjoyed a consensus culture enabled by slim TV programming and radio offerings, then the Internet and streaming services gave each individual exactly what he or she wanted.</p><p>“There was one popular culture everyone engaged in,” Thompson said. “And we’ve spent the last two decades breaking that audience into a million little pieces.”</p><figure id="attachment_15511710"  class="wp-caption aligncenter"><strong><noscript><img data- data-src="/uploads/2020/04/tiger-king-1.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/04/tiger-king-1.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/04/tiger-king-1.jpg" /></strong><figcaption class="wp-caption-text"><span>The Netflix documentary &#8220;Tiger King&#8221; will always be associated with this time of quarantine.</span></figcaption></figure><p>Now we’re all cooped up inside, finding shows we can enjoy as a group. You can ask almost anybody “What did you think of the ‘SNL’ Zoom sketch?” or “What’s your favorite Joe Exotic music video?” and they’ll have an impassioned answer.</p><p>While undeniably tragic, this moment is also forcing us out of our modern, app-enabled narcissism, opening our minds and starting conversations. Suddenly, entertainment is making America come together again.</p>]]></content:encoded>
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