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        <title><![CDATA[Nintendo profits explode as Switch sales boom continues]]></title>
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            <media:title type="html">Nintendo profits explode as Switch sales boom continues</media:title>
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						<p>Nintendo&#8217;s profits more than tripled in recent months as its Switch console flew off the shelves amid a coronavirus-fueled gaming boom.</p>
<p>The Japanese giant behind the iconic &#8220;Super Mario&#8221; franchise raked in profits of 291.4 billion yen ($2.8 billion) from April to September, up 209 percent from the same period last year, according to its Thursday <strong>earnings report</strong>.</p>
<p>The blowout performance appeared driven by heightened interest in the Switch during the COVID-19 pandemic, during which locked-down consumers have turned to video games to pass the time.</p>
<p>The systems were selling so fast that Nintendo warned they could be hard to find even though it&#8217;s increasing shipments ahead of the holiday shopping season.</p>
<p>&#8220;Demand remains high and there continue to be shortages in some regions, so we are working to deliver products to consumers as soon as possible,&#8221; the company said in an earnings <strong>presentation</strong>.</p>
<p>Nintendo said sales of its Switch and Switch Lite consoles climbed almost 81 percent to 12.5 million units in the six-month period. That included nearly 6.9 million from July to September alone, up from 4.8 million in those same months a year ago.</p>
<p>Nintendo also raised its Switch sales forecast, suggesting it doesn&#8217;t see the boom slowing down any time soon. The Kyoto-based company now expects to move 24 million Switch units in the fiscal year that ends in March, up from its previous projection of 19 million.</p>
<p>The rosy outlook comes ahead of a holiday season that will see the Switch go head-to-head with Sony&#8217;s PlayStation 5 and Microsoft&#8217;s Xbox Series X, which will officially launch next week. While the flagship versions of those next-generation consoles will cost $499, Sony and Microsoft have unveiled slimmed-down versions that run closer to the Switch&#8217;s $299 price tag.</p>
<p>Nintendo also sold about 100 million software units from April to September, up 71 percent from about 58 million last year. The leading title was the massively popular &#8220;Animal Crossing: New Horizons,&#8221; which moved more than 14 million units in those six months.</p>
			
					
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                <dc:creator><![CDATA[GAGmen]]></dc:creator>
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